Venue partners
Venue partners
bp pulse

bp pulse is one of the leading rapid and ultra-fast public EV charging networks in the UK. Becoming title partner for bp pulse LIVE is further building the brand's footprint in music. bp pulse aims to make bp pulse LIVE a top choice for EV drivers attending events. With the bp pulse Gigahub™ - one of the UK’s largest public EV charging hubs with 180 charging bays - conveniently located nearby, concert-goers can recharge their EVs before or during an event.

Bp’s here for your travel needs – mostly petrol and diesel – but bp pulse already has over 3,000 rapid and ultra-fast charging points.

AXS

AXS is our official ticketing partner for Utilita Arena Birmingham and bp pulse LIVE, offering you seamless and secure access to unforgettable experiences.

Resorts World Birmingham

Make a whole day and night of it with our Resorts World neighbours just across the road!

A firm favourite as another great place to visit before and after a show, whether it’s with your mates, on a date or looking for a spot of family fun - you’ll find everything you need for a great time under one roof!  You’ll be spoilt for choice with a wide range of places to eat and drink including favourites like: Miller & Carter, Nando’s, Las Iguanas, Vietnamese Street Kitchen and Zizzi, or enjoy a drink with lakeside views from the World Bar or Sky Bar & Restaurant’s rooftop.

Fancy a little bit of outlet shopping? Pick up a bargain from stores like Nike, Levi’s and The North Face.

Got a little extra time? Make it a staycation at the luxurious Genting Hotel and unwind at Santai Spa to make the most of your visit!

Score a strike when you take the fun up a level with laughs at Hollywood Bowl, Escape Hunt, Resorts World Casino or a movie and so much more all under one roof, it’s a destination like no other!

Britvic

Britvic is proud to be official soft drinks partner of Utilita Arena Birmingham, helping people enjoy life’s everyday moments. Our iconic brands such as Pepsi MAX, Tango, and the London Essence Company’s premium tonics are the ultimate warm up acts to some of the world’s top talent.

Nordic Spirit

Never Miss a Moment with Nordic Spirit Nicotine pouches.

Discover a nicotine experience that’s 100% tobacco free with No smoke, No vapour.

Nordic Spirit is proud to be the official Nicotine pouch of Utilita Arena Birmingham. Nordic Spirit is available to buy throughout the arena.

Pravha

Pravha is the best of both worlds. All the bold flavour of a high-quality Czech pilsner, perfectly balanced with an unexpectedly light and refreshing taste. Both in name and restless spirit, Pravha is truly born of Prague.

Stowford Press

Stowford Press is made in rural Herefordshire by Westons Cider – who have been making cider on their family farm since 1880. Made from 100% local and home-pressed apples, Stowford Press, at 4.5% ABV, is a refreshing medium-dry sparkling cider that is bursting with the flavour of crisp cider apples. We are passionate about our cider making, our cider brands and our sponsorships and are thrilled to be The Official Cider of Arena Birmingham. Swing by our cider bar in the arena and enjoy a pint of cider during your visit.

Simply Lunch

We’re all about improving lives through delicious food.

It all started in 1979 with our founder creating delicious food for our local communities. A lot has changed since then, but our passion to create hand-crafted, great-tasting food has stayed the same. Still a family business, we are on a mission to improve people’s lives by creating delicious food, while also ensuring we have a positive impact on our wonderful planet. We are proud to be making sustainable eating easier for the people we serve every day.